Thursday, October 15, 2009

Tips to Utilize Your CRM Tool More Efficiently

All customer focused businesses make use of easy-to-use CRM applications that help them to identify and retain their most profitable customers. Do enough research and select the best CRM available for your business; but the most important thing is that how effectively you are going to use the CRM you choose. Your intention by opting a CRM for your business is to serve your customers in a better way. So who all are using the CRM should know how to use this tool most effectively.
Technology can help you out to a certain extend to automate all your customer interactions and all, but how much you take care of them that matters the most. The CRM you use should have a customer centric approach and should help you to understand what exactly the customer is looking for and how you can innovate around and deliver.

You can use high quality Sales CRM applications for the competitor analysis also. The competitor analysis report generated by the CRM helps you to have an edge over your competitors. Advanced CRM could predict what exactly customer need in the future based on what they purchased in the past . Using this data like buying behavior and all businesses can customize the offers and all for this kind of specific customer group.

By utilizing the CRM effectively businesses can:

* Increase retention and drive repeat business

 * Automate and streamline repetitive tasks

 * Improve ROI and satisfied clients

One point you should remember that your CRM software is as good as the customer data you input. If the data provided by you are correct and sufficient, the CRM can even suggest you to target the potential buyers. Use your CRM application effectively and grab the market share now!

Monday, October 12, 2009

Effective Lead Nurturing Using a CRM

Lead nurturing process in business-to-business world is as important as generating new leads. The marketing follow ups that converts requests in to leads and leads to sales is known as lead nurturing. This process makes a very strong relationship with the prospective clients. Automated lead nurturing CRMs are available to do all these follow ups for you.

Actually lead nurturing becomes vital whenever there is a delayed sales. So for automating this very important part of a sales cycle, businesses should opt for an advanced lead nurturing CRM. Your lead nurturing CRM should help you out in making timely conversations with your prospects.

By using an advanced lead nurturing CRM, you can:
  • Improve lead to deal conversion
  • Comparatively faster decision making and lead closure
  • You may have many prospects calling you for your products/services

  • Build a strong relationship with your prospects

The main aim of lead nurturing process should be educating your prospects on a regular basis. Your lead nurturing CRM not only 'get in touch' with the prospects but also should be able to capture their contact details and data points like interest to buy, buying stage etc. Analysis phase of your lead nurturing automation process is also very important as to make out which prospect is engaged with your automated follow ups and who all would become a part of your client base in the future. CueSent can help you go from a mere interest by a prospect to lead closure in your marketing automation process.

Monday, October 5, 2009

Small Business CRM

Customer relationship management (CRM) application helps each and every business to automate all the processes from marketing & sales to customer support and retention. Nowadays CRM software plays a major role in deciding a business’ success. So selection of a CRM vendor also has become a tough task. The CRM you choose should have the option to customize according to the user’s requirements.

The challenging economy demands better customer satisfaction. During this economic downturn, it is not that easy to build new client base, so better have a strong relationship with the existing customers and get more business. Utilize the lasting benefits of a small business CRM and automate all your business processes.

A CRM helps you to automate many processes right from lead generation to lead closure. A well-customized CRM helps you to capture all leads from website form pages and voice mails to your lead management platform for follow up.

Other benefits of small business CRM are:

· Automated leads distribution and lead nurturing

· Reduces your work load and doubles your productivity

· Better customer satisfaction and high retention

· Helps you to properly analyze the marketing channels

Make use of an advanced small business CRM and simplify your marketing initiatives and boost your sales process.

Friday, October 2, 2009

Who we are:

Founded in 2008, Cuesent™ has a workforce of (240) people, willing to go the extra mile to do things right . A diverse group that cover all the major segments of CRM.

What we do:

we are pioneering the future of CRM. At Cuesent™ we give our clients the exceptional advantage over competitors by providing feasible custom relationship management solutions in a cost-effective way.

Our mission:

Cuesent™ strive towards building long-term relationship with unleashing your full potential in business process optimization. We focus on quality with raising the industry standards to increase productivity and improve customer service.

Our Philosophy:

Cuesent™ is committed to integrity,innovation and superior service. As a CRM-driven technology company, we dramatically lower the cost of sales force. We upgrade our products by learning from our customers.